Publications. Fuera de Serie, Expansión
A recent study by the digital consultancy Welov for KREAB, reveals that our Fran Silvestre Arquitectos studio is the brand that accumulates the largest global audience on Instagram and Facebook with a total of 4.1M followers – 23% of the sector’s total – doubling the number of followers to Zaha Hadid Architects, which occupies 2nd position with less than 2M followers and other prestigious Pritzker Prize-winning studios such as Herzog & de Meuron, OMA or Foster + Partners.
The expansion Fuera de Serie magazine has released this Saturday, December 2, an article that talks about how architecture can become an excellent ambassador of a country’s brand, where the most recognized architects function as ambassadors of these as masters of design What are they. According to the magazine, within the construction sector, architects have become the main prescribers of this environment. A very visual ecosystem in which the digital framework of social networks is presented as the best showcase for a sector that functions as one of the main engines of the economy worldwide.
As the article concludes, “collaboration with this type of brands with a large following and impact on social networks has become an essential strategy for promoters seeking to stand out in an increasingly competitive and digitalized market. This association not only expands visibility of projects, but also contributes to establishing deeper and more authentic connections with the target audience, paving the way for success in the 21st century real estate industry.”
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